The Mother of all PR FAILS
Friday, August 21, 2009 at 06:45PM Here's a first for me: within minutes I got emails from two A-list on-air talents about a dreadful PR pitched that they had received. Each has periodically emailed me in the past when they've come across a particularly awful pitch, mostly for shits and giggles, but this one made the rounds faster than a celebrity sex tape.
Quote from A-lister number one: "Best pitch email I've had in a long time. Didn't even make it past the salutation." And from A-list number two about three seconds later: "OMG!!!! PR FAIL!!!"
I'll spare the details of the awful pitch, but the PR superstar who authored it evidently a. believes in spam pitches, and b. doesn't know how to merge lists because the opening sentence said:
Name of Person, Hi (first name),
Ahh, nothing like a failed spam email to make a reporter feel special. Of course, it didn't help that the pitch itself made almost no sense. FAIL.
Reader Comments (3)
I'd love to see the pitch some day (even if you delete the name of the person out of it). I just hope it's no one I know or work with.
Unfortunately, that's starting to get a little too common. I've received similar emails from PR firms and they seem to be increasing in frequency.
Thank you for your sharing!
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