Wednesday
Aug122009
Fox Business
Wednesday, August 12, 2009 at 09:25PM I was on Fox Business tonight talking about healthcare reform and the so-called "death panels".
I'm hoping Fox posts the clip, but my basic point was that by repeating the phrase "death panels", the President turned a peripheral story into a mainstream one. Rule number one in public relations: never repeat a negative.
The lead in just about every one of the 4,000 stories on the President's town hall meeting in New Hampshire was "President says he doesn't want death panels." Awful PR.
Reader Comments (2)
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