Sunday
Jul052009
Changing role of PR
Sunday, July 5, 2009 at 08:21AM Interesting (and long) piece in the New York Times about the evolving role of public relations, particularly in tech startups.
I think the Times mostly got it right ... there is still tremendous value in public relations, though it's less about being a gatekeeper to the media and more about identifying and engaging the right influencers. I'm sure the protagonist of the piece, Brooke Hammerling, is cringing a bit this morning at some of her quotes, but it's not often that PR is the star of the story. It'll be interesting to see how this one plays out in the interwarbs ...
Reader Comments (1)
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