Using external tools for internal communications
Sunday, May 10, 2009 at 10:28PM Adam Bryant of the New York Times had an interesting Q&A in the Sunday Times with Zurich Financial Services CEO James Schiro -- interesting because Schiro mentioned how he's using YouTube to communicate to Zurich's employees around the globe.
Hats off to Schiro and Zurich ... transparent communication engenders good will, plain and simple. The money paragraph:
Proprietary — anybody can see it. But when I give an interview to the newspaper, anybody can read it. Or if I give a speech at an investor conference, anybody can usually get it. So if I’m not willing to tell our people something that I’m not ashamed of anybody seeing, why am I saying it? So I have no problem with it being on YouTube, articulating the strategy, telling them where we’re going, what I want them to do, and what I’m hearing, good and bad, in the organization. The response has been fantastic in a short period of time.
It's only a matter of time before more and more c-suite executives begin communicating to internal audiences using external tools like Youtube. In some ways, these external communications are more effective, direct, authentic, and ultimately meaningful than internal communications. Hats off to Zurich.
Reader Comments (5)
I'm divided on whether it's a good thing or not - if your Exec communications to employees don't touch on anything specific enough to be confidential or specific enough to be a competitive advantage (which you wouldn't want competitors to know), then you're not telling them very much, are you? Would they feel devalued that the Execs are telling them only what they're happy to state publicly? I bet the 'bad and the ugly' get the PR treatment before going on video.
But I'd better go watch some of the videos!
Also, there is still an important place for internal tools! The vast majority of internal communications involves confidential information (regarding processes, new initiatives, internal changes, etc.) and internal solutions can make sure information remains secure when required.
Companies need to have the internal equivalent of external social media tools available to staff in order to drive engagement, process improvement, and productivity.
whether it's a good thing or not - if your Exec communications to employees don't touch on anything specific enough to be confidential or specific enough to be a competitive
Good article,I like it.Thank you!
cheap nike shoes
Discount Louis Vuitton Handbags
In this modern and fashionable society, people are pursuing for ugg australia boots cool, unique, stylish and innovative. Whether it is uggs australia uk or fashion accessories all means a lot for modern society of today. Same is the case with trendy looking australia ugg boots. When these are cheap Ugg Boots, the excitement just gets doubled. Most chic looking UGG Classic Cardy Boots are in fashion now. These are one of the favorite fashion accessories for men and women long time ago. If you have not yet tried UGG Ultra Tall Boots, it's time to own one and feel the difference it can make to your personality. These are just brilliant and fabulous uk ugg boots sale. They are most iconic and can provide you with a new feeling and enhance confidence. The quality of discount uggs is just superior to what you have dreamt of. Today owning a new and trendy looking ugg boots sale are not only meant for the wealthy people. These are now made luxurious and affordable Cheap ugg Boots to reach out to every budget and range. You can just enjoy them by ordering cheap Ugg Boots online where you get the complete satisfaction and genuine quality at best possible rates. The finish, quality and designs you get from ugg boot sale are really astonishing and you will love them all. Different styles and designs of uk ugg boots sale are now available to make your wrist beautiful. You can choose from the wide variety of ugg boots on sale by comparing lots of perfect and stunning pieces. These UGG Ultra Short Boots would be nice investments for you in long term. These UGG Classic Mini Boots are brilliant and prove to be wonderful for you while it makes you stand out of the crowd. The dashing and extraordinary cheap boots you get will attract every eye in a crowd and makes you feel more confident. If you are not having ugg boots cheap yet, check them out and own them now as were not so affordable ever before. You will not miss them out. Be it Christmas or Valentine's Day or any other special day that you would like to celebrate, a Ugg Boots sale gift would be just perfect for any occasion. Many people think of the perfect discount uggs to purchase for their loved ones. Even if you shop for your special occasion at the last moment, you are sure to find something nice at ugg nightfall boots. UGG Sundance II Boots gifts are not restricted to just your lover, you could also pick perfect for almost everyone, including your family and friends.
In this modern and fashionable society, people are pursuing for superdry clothes cool, unique, stylish and innovative. Whether it is superdry hoodies or fashion accessories all means a lot for modern society of today. Same is the case with trendy looking superdry joggers. When these are tiffany jewellery, the excitement just gets doubled. Most chic looking tiffany uk are in fashion now. These are one of the favorite fashion accessories for men and women long time ago. If you have not yet tried superdry outlet, it's time to own one and feel the difference it can make to your personality. These are just brilliant and fabulous superdry clothes. They are most iconic and can provide you with a new feeling and enhance confidence. The quality of superdry kids is just superior to what you have dreamt of.