Interesting brand extention
Sunday, April 5, 2009 at 11:46PM Brian Stelter of the New York Times has a small piece on NY1 anchor Pat Kiernan extending his brand to a national audience with the launch of www.patspapers.com.
It's a very interesting concept: Pat's taking the success of the popular "in the papers" feature that he does every morning and applying it to national papers with an online edition at his new website.
It's a smart time for all media personalities -- but particularly local market anchors -- to evolve and extend their personal brands. These days, it's a game of survival for on-air talent. The more developed your personal brand, the more likely you'll keep your job -- plain and simple. In the age of Twitter and Facebook, it's all about cultivating a personal following, and patspapers.com allows him to do just that.
Good luck Pat!
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