Friday
Apr242009
Executive Tweeting
Friday, April 24, 2009 at 08:53PM Jonathan Paisner of Advertising Age has an interesting piece about the do's and dont's for c-suite tweeting. I'm generally in favor of c-level execs tweeting ... I think it creates a lot of good will for a brand, and it gives busy executives an important consumer-feedback loop that they might not otherwise have. It has to be done carefully, and appropriately, and with much thought, but in the end twitter can be a powerful communication tool for c-level executives.
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