Ever use the "Crazy Ivan" in PR*?
Monday, March 23, 2009 at 11:27AM Hats off to Businessweek's Matt Boyle for this terrific piece on the "Science of Spin" ...
Boyle interviewed PR vet and professor Alan Kelly about his "periodic table" for PR. It's highly entertaining, and contains more than a kernel of truth in it.
* If you don't know what a Crazy Ivan is, go rent The Hunt for Red October.
Nick Ragone |
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