Media talk
Sunday, March 1, 2009 at 08:49AM A couple of good stories this morning about the print and broadcast media:
- Washington Post media critic Howie Kurtz writes about the moribund state of the newspapers. His thesis: The industry is looking for an answer, but in the end there might not be one ... In the "free content" world, there might not be a place for paid newspapers, or at least the print version. Some (including myself) have suggested that most newspapers will transition to on-line only (and with fewer features and investigations), and that 'citizen journalism' will have to make up the difference. Clearly, not everyone agrees with that:
If you don't have people out working as full-time reporters, there's this category of information that's not going to appear magically out of nowhere," said Nicholas Lemann, dean of Columbia University's School of Journalism, who argues that papers made a mistake by giving away their wares online. "In a world where all content is free, original newsgathering doesn't happen. We really need to face up to the fact that this is going to be lost.
- Tim Arrango, formerly of the New York Post and now with the New York Times, writes about the struggles of broadcast TV to retain eyeballs and turn profits. NBC President Jeff Zucker thinks the model is in serious trouble:
Broadcast television is in a time of tremendous transition, and if we don’t attempt to change the model now, we could be in danger of becoming the automobile industry or the newspaper industry.
Very true, but in an odd way it could mean good news for PR people. Arrango points out that it's more profitable for the networks to develop "cheap" programming (ie talk shows) for prime-time, rather than invest in expensive dramas. Case in point:
NBC’s decision to move Jay Leno to a Monday-through-Friday slot at 10 p.m. eliminates the chance of the network developing another “ER” for that hour, but it will save the network tens of millions of dollars.
- And a rare positive story about the newspaper industry. Miguel Helft, the beat reporter covering Yahoo for the New York Times, reports that some newspapers are seeing a spike in revenue thanks to an innovative partnership with Yahoo. It's too early to tell if this is the answer, but perhaps it's a piece to the puzzle to keep newspapers from extinction.
Reader Comments (3)
great post, nick...good read
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